A customer we are currently working with introduced us to a key stakeholder representing multiple lines of business, and she has no idea of what Genesys is. In describing Genesys Cloud to her, it occurred to me that what we offer is very much like a Swiss Army Knife. It can do many things. We focus on one blade, but the tool also has an awl, scissors, a can opener, and a wine cork. Many of those tools would be interesting to the client, but they don't have visibility to the fact that they exist. In this case, we are simply replacing an existing bare-bones system, and lacking awareness of all the other tools, the customer thinks they need to find another point solution for workforce management, call recording, and so on.
It seems like we could really use a marketing tool that shows Genesys Cloud just like the Swiss Army Knife. Make it interactive and compelling, and let the customer see the whole stack as one. Let them explore the various components. Stress the integration of channels and supporting functions. But create something that shows the entire platform in a way that a business user would understand it. Just like a Swiss Army Knife.
#ExecutiveMessages------------------------------
Mark Stanley, PMP
Experience Designer
Genesys - Employees
------------------------------