Modern Outbound Engagement with CX Cloud from Genesys and Salesforce

CX Cloud Outbound Webinar | October 29 at 11:00 a.m. US Eastern

Modern Outbound Engagement with CX Cloud from Genesys and Salesforce

From click-to-dial and sales tasks to intelligent outbound campaigns

Outbound engagement has evolved beyond lists, dialers, and campaigns. Today, it spans everything from individual sales calls and workflow-driven tasks to large-scale outbound campaigns — all while giving agents the customer context they need to make every interaction more relevant and effective.

Join us for this webinar to see how CX Cloud from Genesys and Salesforce brings these outbound scenarios together within the Salesforce workspace.

We’ll start with the fundamentals of how Salesforce and Genesys work together, then walk through practical outbound scenarios — from simple click-to-dial and Sales Engagement tasks to structured, scalable outbound campaigns.

Topics covered:

• How Salesforce and Genesys work together to support modern outbound engagement
• Making calls directly from Salesforce while maintaining customer context
• Supporting call tasks generated through Salesforce Sales Engagement
• Campaign synchronization and dialing modes
• Using scripting, Data Actions, and AI-powered knowledge to bring additional context into outbound interactions
• Scaling from individual calls to structured outbound campaigns

Live demonstrations:

• Click-to-dial for account executives
• Salesforce Sales Engagement call tasks
• Outbound campaigns and dialing modes

Audience: Introductory to intermediate