Genesys Cloud - Main

In this video @Rebecca Harper talks about the new outbound WhatsApp campaigns support

Administrators can now create and manage outbound WhatsApp campaigns within Genesys Cloud. 

This feature allows businesses to send personalized, large-scale WhatsApp messaging campaigns using pre-approved message templates. Administrators can control campaign execution and monitor the status of both completed and ongoing campaigns. Also, campaign data can be viewed in the Interaction view, Campaign Performance Summary, and Campaign Performance Detail views, offering a comprehensive view of campaign performance.

This feature extends outbound messaging capabilities by enabling businesses to set up campaigns with pre-approved message templates and equips administrators with more control over the execution and progress of campaigns.

Release Notes: https://help.mypurecloud.com/releasenote/march-31-2025

#TAMStudios #SMSMessage #WhatsApp #FeatureReview

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