For me, CSAT is a very complex metric.
Here in Brazil, I have seen many situations where CSAT is used to measure agent performance individually, but the customer often reaches the contact center already frustrated or angry because of a product or service issue.
In those cases, no matter how well the agent handles the interaction, the CSAT score may still be low.
That's why I believe CSAT should be used more as a company-level metric, not so heavily as an individual agent performance metric.
------------------------------
Arthur Pereira Reinoldes
------------------------------