For me, CSAT is a very complex metric.
Here in Brazil, I have seen many situations where CSAT is used to measure agent performance individually, but the customer often reaches the contact center already frustrated or angry because of a product or service issue.
In those cases, no matter how well the agent handles the interaction, the CSAT score may still be low.
That's why I believe CSAT should be used more as a company-level metric, not so heavily as an individual agent performance metric.
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Arthur Pereira Reinoldes
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Original Message:
Sent: 05-22-2026 15:10
From: Andrea Abdullatif
Subject: If You Could Eliminate One Contact Center Pain Point Forever…
If you could eliminate one classic contact center pain point forever, what would it be?
#CoffeeTalk
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Andrea Abdullatif
Customer Manager
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