One opportunity that deserves more attention is how we measure the real impact of CX technology.
Automation, containment and AHT are important metrics, but they do not tell the whole story. We also need to understand whether the solution reduced customer effort, improved resolution quality and created real value for the business.
For me, the goal should not be to automate more, but to automate better.
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Mateus Nunes
CX Manager at Solve4me Solucoes em Tecnologia Ltda
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