One approach that has worked well for me is not asking for the organizational chart as the first step.
Instead, during discovery workshops, I build a simplified stakeholder map collaboratively with the customer. I start with questions such as:
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Who owns the contact center operation?
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Who owns digital channels?
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Who is accountable for customer experience outcomes?
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Who owns technology decisions and budget?
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Who would need to approve a major transformation initiative?
As the discussion progresses, the reporting structure naturally emerges, often with more accuracy than an official org chart that may already be outdated.
I then validate the draft with the customer and ask if they can share a formal version to fill any gaps.
In my experience, understanding influence, ownership, and decision-making authority is often more valuable than understanding reporting lines alone.
One lesson learned: an org chart tells you who reports to whom, but not necessarily who makes decisions.
I've seen contact centers reporting into Operations, Customer Experience, Commercial, and even Technology organizations. The reporting line alone often doesn't explain how decisions get made.
For transformation projects, understanding these three dimensions has proven more useful than obtaining a detailed org chart.
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Nadine Pinheiro
CX Advisory Consultant
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