My first "aha!" moment with Genesys Cloud was when I started using Architect together with Data Actions.
That was when I realized how powerful the platform could be beyond standard routing. Being able to build a customer journey, collect information, call external APIs, validate data, update participant data, and then route the interaction based on the result was a big moment for me.
It made me think: "Wow, this is not just a contact center platform - it can orchestrate the whole customer experience."
Since then, Architect and integrations have been some of the most useful capabilities for creating smarter, more automated and more personalized journeys.
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Alex Sander Felicio
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