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Ask the Expert: LAM Powered Agentic Virtual Agents

  • 1.  Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 20 days ago
    Edited by Robert Sterner 16 days ago

    Genesys Education is here, along with some experts from the Genesys Product Team to share insights on LAM powered Agentic Virtual Agents, a new approach to virtual self-service that can reason, take action, and move customers toward outcomes, not just respond to questions.  

    Expert: Mitchell Mason - Principal Product Manager, Virtual Agent

    If you're evaluating AI investments, wondering if this is right for your business, or thinking about how to get started, read on.  

    Q1: What's the #1 thing new users should understand about LAM Agentic Virtual Agents? 

    LAM Agentic Virtual Agents aren't just more conversational bots, they're designed to work toward an outcome. Instead of following a fixed flow or just answering questions, they can: 

    • Understand a customer's goal
    • Decide what steps are needed 
    • Use tools and knowledge to take action 

    That shift, from responding to reasoning + acting, is what makes them different. 

    Q2: When are LAM Agentic Virtual Agents the right fit? 

    LAM Agentic Virtual Agents are a strong fit when a customer interaction requires both conversation and action, especially when the path isn't predictable. 

    Good examples: 

    • Checking eligibility, then applying a change 
    • Pulling info from multiple systems, then acting on it 
    • Handling requests that evolve mid-conversation 

    Not every use case needs this level of autonomy. 

    • If you mainly need Q&A from knowledge, an LLM-powered virtual agent may be enough 
    • If you need strict, repeatable workflows, AI Guides may be a better fit 

    The key question: Do you need the system to decide and act, or just respond? 

    Q3: What should decision makers think about before investing? 

    Start with the problem, not the technology. 

    LAM Agentic Virtual Agents work best when: 

    • The customer goal is valuable to automate 
    • The journey has enough variability that rigid flows break down 
    • You can clearly define what the agent should and shouldn't do 

    Also think about: 

    • What systems or data it needs access to 
    • What actions should stay human-led 
    • How you'll measure success (containment, speed, effort, etc.) 

    A focused first use case usually beats a broad one. 

    Q4: What do admins and architects need to plan for? 

    The experience may feel simple, but good setup still matters. 

    In Genesys Cloud, you'll configure: 

    • The agent's role and guidelines that keep it aligned to policy 
    • The tools it can use (actions across systems) 
    • The knowledge it can draw from 
    • The guardrails that prevent unwanted behavior 

    Then you connect it into Architect using a Virtual Agent flow where you can also determine additional aspects such as what information can be shared 

    So, the work shifts from building hundreds of steps to making smart decisions about scope, access, and boundaries. 

    Q5: What are some key considerations when starting with LAM Powered Agentic Virtual Agents?

    Early decisions and focus areas that can shape your success:

    • Start with a focused, high-value journey rather than casting too wide a net early on
    • Invest in the right tools and knowledge to fully enable what the agent can accomplish
    • Design with clear outcomes in mind, not just the conversation itself
    • Evaluate the fit upfront to ensure LAM Agentic Virtual Agents are the right approach versus a simpler solution

    Q6: Do you have a favorite tip for getting started? 

    Yes: design around a customer outcome, not the feature set. Pick one journey where: 

    • Customers struggle today 
    • Multiple steps or systems are involved 
    • Better reasoning + action would clearly help 

    Start there, test, refine, and then expand. 

    Q7: Where can learners go for more info? 

    Join the discussion 

    What are you trying to solve with AI in your organization? 

    • Are you evaluating whether LAM Agentic Virtual Agent is the right fit? 
    • Do you have a use case in mind but aren't sure where it fits? 
    • Curious how others are getting started? 

    Drop your questions below, our experts are here to help. 


    #GenesysCloud

    ------------------------------
    Bob Sterner
    Product Manager, Genesys Education
    ------------------------------



  • 2.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 20 days ago

    I would like to see the ability to access data tables, besides data actions and MCP.



    ------------------------------
    Martin Bunting
    New Era Technology
    Senior Solutions Architect
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  • 3.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 19 days ago

    Great discussions and really useful insights here, Bob!



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    Rodrigo Romao
    NALA Team Lead - Genesys - Employees
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  • 4.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 19 days ago

    Good Insights here. We know, we can output the data linked with tools or start contexts from Agentic, but we would also like to see the ability to bring some dynamically generated data from Agentic to Architect flow/scripts.



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    Jyoti Sharma
    Senior Design Consultant
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  • 5.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 17 days ago

    Great use case. Currently, you would have to create a simple tool for this, just so the model has a way to reference it. Your tool can really be anything, with an input of 'summary' or whatever dynamic data you wanted, and then connect those as output variables. 

    In the near future, we will have the ability to create a mock tool, which is initially designed to help people explore use cases without having to have a functional API, but you could easily use this as a fake tool for this exact same use case. So it will get easier as well. 



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    Mitchell Mason
    Principal Product Manager, Virtual Agent
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  • 6.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 17 days ago

    We can look into adding direct support for data tables as a roadmap item, but its actually really easy to call a data table from a data action. In fact, its easy for all Genesys APIs. For data tables specifically, you would create a data action, no auth needed assuming its in the same org, and then this becomes your Request URL:
    /api/v2/flows/datatables/<DATA_TABLE_ID>/rows/${input.key}?showbrief=false

    You would also update input.key if you're using a different string for the key reference of your data table. Make sure to include the showbrief=false to return the full data table row. 

    I use this all the time!



    ------------------------------
    Mitchell Mason
    Principal Product Manager, Virtual Agent
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  • 7.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 16 days ago

    Thanks, I will give that a try.



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    Martin Bunting
    New Era Technology
    Senior Solutions Architect
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  • 8.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 19 days ago

    One thing I think is extremely important with LAM Agentic Virtual Agents is understanding that the complexity moves from "flow building" to "decision architecture."

    With traditional bots, most teams focused mainly on intents, menus, and predefined dialog paths. With Agentic AI, the real challenge becomes defining boundaries, governance, action safety, observability, and fallback behavior.

    I've seen some teams initially trying to position LAM AVA as a replacement for every existing bot use case, but the best results usually appear in journeys where the path is dynamic and context-driven rather than highly deterministic.

    Scenarios like insurance claims, roadside assistance, healthcare coordination, logistics exceptions, or banking servicing are great examples because the customer goal can evolve during the interaction and the assistant needs to reason across systems, APIs, policies, and operational context.

    Another point that I think will become increasingly important is tool and API design. Poorly designed actions can easily create inconsistent outcomes, retries, latency problems, or execution paths the business did not intend.

    In practice, a big part of success will not only be configuring the AVA itself, but building AI-ready operational services behind it with proper validation, observability, idempotency, and safe escalation paths to humans when necessary.

    Really interesting direction for the platform and for CX architecture overall.



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    Gabriel Garcia
    NA
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  • 9.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 14 days ago

    That's great! We have some customers who are interested in testing AVA. Great insights!



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    Arthur Pereira Reinoldes
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  • 10.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 13 days ago
    Edited by Brian Jones 13 days ago

    @Mitchell Mason - Hope you've been well. We're at the point where we're throwing all types of edge cases and unscripted scenarios at our AVA, and ran into something interesting. Before I explain what we've noticed, my question to you is "how would you get a conversation that is clearly going nowhere out of the hands of the AVA?" I'm thinking of something like a "No Match" path it can take after x attempts.

    For example, despite [what we believe are] clear guidelines to escalate the interaction to a live agent IF the context is unclear or the conversation is not progressing, most, if not all, times the AVA holds onto the conversation asking for more clarity:

    AVA: In a few words, speak your inquiry and I will help you or guide you to someone who can manage your appointment, medical questions, billing inquiries, and more. How can I assist you today?
    Me: I need help
    AVA: I'm here to help. Could you please provide more context or clarify what you need assistance with? This will help me better understand your inquiry and provide a more accurate response.
    Me: with that thing we talked about before
    AVA: I don't have any information about our previous conversation. Could you please provide more context or clarify what you are referring to? This will help me better understand your inquiry and provide a more accurate response.
    Me: you know, that thing you helped me with before
    AVA: I don't have any information about our previous conversation. Could you please provide more context or clarify what you are referring to? This will help me better understand your inquiry and provide a more accurate response.
    Me: I don't remember, but thought you might. Can you help me?
    AVA: I understand that you're trying to recall a previous conversation, but I don't have any information about our previous interactions. I'm here to help with any new questions or concerns you may have. Could you please provide more context or clarify what you need assistance with? This will help me better understand your inquiry and provide a more accurate response.
    Me: I don't have additional context--can you just help me?
    AVA: I understand that you're seeking help, but I don't have enough information to provide a specific response. Could you please provide more context or clarify what you need assistance with? This will help me better understand your inquiry and provide a more accurate response.

    Here are the two primary Guidelines it should've been using, which ironically are the first and last Guidelines to help emphasize the importance. I wouldn't be surprised if there's a better way to write these guidelines, but figured I'd be as verbose as possible just to see what would happen.



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    Brian T. Jones | Ascension | Senior Specialist - Technology | Colossians 3:23-24
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  • 11.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 12 days ago

    On your first prompt, try reversing the language.  Have it let the caller know they need to escalate to an agent, then tell the AVA to run the function and exit the agent with escalation.   

    For the second, did you enable the Wait Experience?  That might conflict with that guideline.



    ------------------------------
    Robert Wakefield-Carl
    ttec Digital
    Sr. Director - Innovation Architects
    Robert.WC@ttecdigital.com
    https://www.ttecDigital.com
    https://RobertWC.Blogspot.com
    ------------------------------



  • 12.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 12 days ago
    Edited by Brian Jones 12 days ago

    Thanks for responding RWC. Do you have an example of how you would write the first guideline? I've rephrased that thing a dozen times, yet still get stuck in a loop with the AVA. Also, is what you're proposing reliant on the Agent Escalation feature being enabled in Architect? Asking because we don't have that enabled for a reason (i.e. agent escalations are gracefully handled by other guidelines), and in this test case an agent is not explicitly being requested--the patient is just being difficult 😉

    As for your second point, yes, we have the Wait Experience enabled, but I'm unsure how/why that would conflict with the last guideline given the Comfort Statements only come into play when the AVA is using a Tool (which is not the case in my example given it never gets more than a step out of the starting blocks, haha).



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    Brian T. Jones | Ascension | Senior Specialist - Technology | Colossians 3:23-24
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  • 13.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 12 days ago

    For the escalation, best is to exit the AVA into the Bot Flow with a variable that will let the Bot Flow to follow the transfer to ACD path.   I would word it like this:
    Say "Sorry-I'm not able to help with that right now. I've tried to clarify twice but still don't have enough information. I'm going to transfer you to a live agent who can help. Please hold while I connect you." only after the caller has failed to provide enough information in two separate clarification attempts, or when the caller cannot describe the issue clearly enough for a third attempt to be useful. Use the set_participantdata with the input of "Agent" and escalate to a live agent.

    The Comfort stuff is brand new, but I did see a difference in responses when the AVA repeats itself when turned on.  I am not for sure that is the problem.  Try this for the second guideline: "Ask at most two clarifying questions, but rephrase each one differently and include an example if helpful. Do not repeat the same wording or engage in small talk. If the caller still cannot provide enough context after the second attempt, set participant data and transfer to a live agent."



    ------------------------------
    Robert Wakefield-Carl
    ttec Digital
    Sr. Director - Innovation Architects
    Robert.WC@ttecdigital.com
    https://www.ttecDigital.com
    https://RobertWC.Blogspot.com
    ------------------------------



  • 14.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 12 days ago

    Thanks for clarifying, RWC. I made the tweaks, but as you can see below, instead of just transferring me after two failed attempts to understand the patient, it eventually said it could connect me to a live person [but only if I told it to do so.]

    Appears the AVA must have some type of context so it can "do something" with said context. I still think we need some form of "No Match" or "Timeout" setting (just like with Non-Agentic Bots/VAs) with an optional output variable that allows us to indicate the number of attempts the AVA makes to move a conversation forward before escalating out of the AVA. As helpful as AVAs want to be, we don't want the AVAs to hold customers captive while conversations to go off the rails (which mine was teetering on doing, haha).

    AVA: In a few words, speak your inquiry and I will help you or guide you to someone who can manage your appointment, medical questions, billing inquiries, and more. How can I assist you today?

    Me: hello, can you help me with that thing?

    AVA: I'd be happy to help you with your question. Could you please provide more details or clarify what you mean by "that thing"? This will help me better understand your concern and provide a more accurate response.

    Me: you know, that thing from before

    AVA: I want to help you with your question, but I'm having trouble understanding what you're referring to. Could you please provide more context or clarify what you mean by "that thing from before"? This will help me better understand your concern and provide a more accurate response.

    Me: that thing from before we talked about

    AVA: I'm not aware of any previous conversation or topic that we discussed. Could you please provide more context or clarify what you're referring to? This will help me better understand your concern and provide a more accurate response.

    Me: But I don't remember and was hoping you did and could help me out

    AVA: I understand that you're trying to recall a previous conversation or topic, but I'm a large language model, I don't have the ability to retain information or recall previous conversations. Each time you interact with me, it's a new conversation, and I don't have any prior knowledge or context. If you're willing, could you please try to provide more context or clarify what you're referring to? This will help me better understand your concern and provide a more accurate response. If not, I can also try to connect you with a live agent who may be able to assist you further.

    Me: I'm sorry. I didn't mean to hurt your feelings. I was just hoping you could help me with that thing from before. And what is a large language model anyway?

    AVA: No need to apologize! I'm here to help and don't have feelings that can be hurt. I'm a computer program designed to understand and respond to human language. A large language model like me is a type of artificial intelligence that's trained on vast amounts of text data to generate human-like responses. I don't have personal experiences or memories, so I won't be able to recall previous conversations or topics. If you're willing, could you please try to provide more context or clarify what you're referring to? This will help me better understand your concern and provide a more accurate response. If not, I can also try to connect you with a live agent who may be able to assist you further.



    ------------------------------
    Brian T. Jones | Ascension | Senior Specialist - Technology | Colossians 3:23-24
    ------------------------------



  • 15.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 12 days ago

    Hello, what is the best way to exit AVA without escalation? For example I use AVA to capture the issue with their account and in case they say they need help with their bill as well, I want current AVA to exit and to call another bot/ava in the current virtual agent. I am using function data actions to set the output the variable, and it was a constant hit and miss with my guidelines for this to work. Thank you! 



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    Marija Kovrlija
    NA
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  • 16.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 12 days ago

    One thing Bob left out that is of utmost importance is the discussion of costs.  With Genesys, the billing ID is assigned to the highest use for a session, no matter what the time.  So, if you start with a bot, you get billed at 17 min per token, billed in 15-second increments.  If you add Virtual Agent, that will change the billing ID to half a token for the entire call.   If you use AVA, that will be 1.2 tokens per session.  Just for those not aware, a token is $1.  Remember also that no TTS, ASR, LLM, knowledge, or other charges are assessed when you use Genesys bots of any flavor.  So if you get push-back on the costs, have them compare to other vendors that add on up to 12 different items to accomplish less than what AVA can do with no setup or other subscriptions.  



    ------------------------------
    Robert Wakefield-Carl
    ttec Digital
    Sr. Director - Innovation Architects
    Robert.WC@ttecdigital.com
    https://www.ttecDigital.com
    https://RobertWC.Blogspot.com
    ------------------------------



  • 17.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 11 days ago

    Thanks the insights, Robert!



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    Suzi Leao
    suzi.oliveira@genesys.com
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  • 18.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 6 days ago

    Hello, community!

    Thank you so much for the discussion! I hope, I'm in the right community with my question.

    I'm currently thinking about the best way to use AVA. I understand that it's particularly well-suited for dynamic conversations and FAQ scenarios. I'm wondering what limitations AVA has regarding the size or complexity of the bot. For example, if I have many FAQ cases in the banking sector that I can resolve by integrating Knowledge, many additional use cases involving tool usage could arise. What are AVA's limitations, and what would the architecture look like in that case? Would I build more than one AVA bot that I orchestrate via the Architect or do I have one big AVA bot handling all my scenarios? I would be very interested to hear the community's and experts' thoughts on this.

    Many thanks to everyone; I really appreciate the exchange of experiences!



    ------------------------------
    BR,
    Uzay
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  • 19.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 6 days ago

    First, remember that this product has been released for less than 2 months. Second, NO other companies offer the same level of technology, ease of use, and production speed that AVA offers. Sure, you can find tools out there that do what AVA does if you are willing to spend the time integrating them and the tokens they require.  

    The other matter is the price. Using AVA for strictly and AVA bot is a bit overkill, especially with Gemini and Bing out there scouring the resource center and community pages for answers. Combining FAQs with Intelligent routing is still an expensive proposition. Remember that EACH conversation will cost you 1.2 tokens. That is nearly 20 minutes of standard voice bot, which, if you spend an average of, say, 3 min in the IVR, is 7 calls, totaling $8.40 with AVA. Please make sure that whatever the AVA is doing makes it worth it. Sure, the way the AVA interacts with customers so naturally is cool, but will upper management approve $1.20 per call to sound cool?

    Finally, where AVA really shines is combining the routing with FAQ and (at present), some outcome-based self-service items like lookup and paying accounts, filling out forms ahead of transferring to a human agent, or fulfilling the low-hanging fruit that your front-line agents are handling so they can be better utilized for more advanced conversations.  

    I feel that at the current iteration of AVA, we are best introducing the agentic conversation capabilities to replace voice-based bots and shooting for back-end data actions and MCP servers to support more sophisticated service features as the product matures, which, if the last 6 months of innovation from Genesy is any indication, could be in just a few weeks!

    If you are looking for where AVA is being used now, it's hard to find examples, as few companies are fully up to speed on Genesys development to have a product in production. Happy to discuss what we have shown to clients and would love to hear about upcoming projects from others with an AVA focus.    



    ------------------------------
    Robert Wakefield-Carl
    ttec Digital
    Sr. Director - Innovation Architects
    Robert.WC@ttecdigital.com
    https://www.ttecDigital.com
    https://RobertWC.Blogspot.com
    ------------------------------



  • 20.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 5 days ago

    Hi Robert,

    thank you very much for your explanations and thoughts. For sure, the product is very new in the market and usage in production will be difficult to find. I asked my question as I'm currently in the situation of discussing with the customer how we are going to set up the new bot. For now the answer might be quite simple and of course the 1.2 tokens per interaction plays also a significant role in all this discussion. As the bot will grow as we are going to add more and more use cases I was wondering if one AVA bot might handle all the complexity using the role and the guidelines – for sure I have not enough experience to answer this question as of now. That's why I wanted to reach out here and check for any thoughts or initial experiences with more complex AVA bots (e.g. also from any PoCs which didn't probably make it to production. Anyways really appreciated your thoughts.

    BR,

    Uzay   



    ------------------------------
    BR,
    Uzay
    ------------------------------



  • 21.  RE: Ask the Expert: LAM Powered Agentic Virtual Agents

    Posted 4 days ago

    Complex AVAs are completely possible, but I would start out small, get to know how prompts affect AVA responses, try to break it so you know what guardrails to put into place, and test ending context and escalation mechanisms.  That way when you do incrrease complexity, you can better understand what to troubleshoot 



    ------------------------------
    Robert Wakefield-Carl
    ttec Digital
    Sr. Director - Innovation Architects
    Robert.WC@ttecdigital.com
    https://www.ttecDigital.com
    https://RobertWC.Blogspot.com
    ------------------------------