We have noticed a recent call line identity appearing on customers phones with our outbound numbers. I have researched it as much as I can for our country (New Zealand) and while i have been advised its not on the carrier level it seems that smart phones are actually getting smarter with firmware updates.
I am thinking that with the power of AI smart phones are using the in-built assistants to gather the information from the web in-turn identifying a potential threat/scam number calling customers.
Its always good to check online for your call center number to see if there are any reports of suspicious activity reported by your end receivers.
------------------------------
Darryn Chang
Stuff Limited
New Zealand
3 Years Purecloud
------------------------------