Hi Shara,
Just like to start with some general commentary at first, around the drivers/reasons for implementing Callbacks.
If you're looking at it to improve customer experience by offering a 'virtual hold' option, then that's a great reason for callbacks.
However if you're looking at them to just deal with long wait times because your centre is consistently understaffed and over-occupied - then Callbacks may not be the 'holy grail' that some managers/executives think it is.
Callbacks do impact overall centre efficiency, needing longer AHT to handle a callback (to take into account the re-dialling and greetings required, and what to do if the customer doesn't answer, do they wait and retry?)
Also it may increase your telco costs (having to pay for the outbound call that may not have cost you anything if it remained an inbound call).
Then finally reporting becomes a little more complicated, as you'll need to take into account:
- queue performance views can only filter 1 media type at a time (so harder to get an combined/overall view)
- additional AHT being recorded (there's the 'call' AHT when speaking with the customer, and then 'callback' AHT that counts the time beforem during and after the outbound call)
- if you route the call to queue (transfer to ACD) before offering the callback (e.g. whilst they are waiting), in the queue metrics you'll have '1' offered under 'call' media type, and then another '1' offered under 'callback' media type
Hope that helps :)
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Jeff
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