Original Message:
Sent: 01-26-2026 07:42
From: Mateus Nunes
Subject: Clarification on Gamification
Hi Matt,
Great question - we faced a very similar challenge at the beginning, especially around tracking Copilot engagement in a way that was both reliable and actionable.
What worked well for us was going beyond the out-of-the-box UI metrics and building a custom tracking layer using the Agent Copilot aggregates query API. We adapted the data collection to work at interaction and user level, which allowed us to clearly quantify how agents were actually engaging with Copilot suggestions.
In practice, we collected signals such as:
Knowledge article suggestions
Response suggestions
Wrap-up / disposition suggestions
All of these events were stored in a database and tied back to the agent and interaction. From there, we ran a daily script (D-1) that updated external gamification metrics, converting each action into points. In simple terms: the more the agent interacted with Copilot (using or giving feedback on suggestions), the more points they accumulated.
We then used those external metrics directly in the Gamification framework to rank agents.
The incentive campaign ran for two months (November and December) and the rewards were:
This approach helped us not only drive adoption, but also reinforce quality engagement with Copilot - including negative feedback, which was just as valuable for improving the model.
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Mateus Nunes
Tech Leader Of CX at Solve4ME
Brazil
Original Message:
Sent: 01-26-2026 04:47
From: Matt Duke
Subject: Clarification on Gamification
Hi Mateus,
I'm really interested in this use case for gamification. We're currently going through the process of encouraging engagement with Agent Copilot and thus far have found it challenging to track. Are you able to share what metrics were used to quantify the usage of Agent Copilot?
Any more detail you could share would be greatly appreciated.
Thanks
Matt
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Matt Duke
tbc
Original Message:
Sent: 01-23-2026 21:26
From: Mateus Nunes
Subject: Clarification on Gamification
Hi Holly,
Sharing a practical example that worked really well for us.
We ran a Gamification incentive campaign focused on Agent Copilot adoption. Instead of using only native operational KPIs, we integrated external metrics into Gamification, tying Copilot usage/adherence directly to points.
How it worked
We tracked Copilot usage (how often agents actually used Copilot features during interactions)
The higher the Copilot adherence, the more points the agent earned
This created a very clear cause–effect relationship: use Copilot → score more points
Results
Strong increase in Copilot adoption in a short period of time
Agents quickly understood what to do and why
Engagement was much higher than when using generic metrics
Incentives
Tangible rewards combined with clear, behavior-based scoring made a big difference.
Key takeaway
Gamification works best when:
Metrics are directly tied to the behavior you want to drive
Scoring is transparent and easy to understand
You're not limited to only native metrics - external metrics unlock much more strategic use cases
This approach was far more effective than traditional volume or time-based KPIs.
Hope this helps with your pilot!
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Mateus Nunes
Tech Leader Of CX at Solve4ME
Brazil
Original Message:
Sent: 01-23-2026 08:59
From: Holly Stauffer
Subject: Clarification on Gamification
Hello,
We have initiated a pilot program for gamification within a business unit. Could you please share the metrics you have identified as most advantageous, along with any positive and negative insights you have gathered? What successes have you experienced? Regarding gamification settings: once enabled, do you ever modify the date? From my observations and readings, if this date is altered, all data will reset. Is that accurate?
Default membership: Have you integrated this into the agent role, or have you created a separate role that needs to be included if a business unit intends to implement gamification for their team? I have observed that the supervisor has the ability to enable or disable this feature. When activated, all agents are automatically assigned to the default game, which raises concerns for any business unit that prefers not to participate. Alternatively, is there a configuration within the roles that we can modify to restrict the supervisor's access to the Gamification settings?

Gamification Contest:
Details: What is the point of setting an end date if it requires you to return and finalize the contest?

Announcement. How are the agents informed about a new contest, and where can they find this information?

I value any insights you can provide regarding your experiences with Gamification that you have found to be helpful or advantageous.
#Gamification
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Thank you,
Holly Stauffer
Workforce Operations Associate Analyst
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