The Outbound Digital team is excited to share that dynamic, contact-list-driven template selection is coming to Genesys Cloud outbound digital campaigns!
Today, outbound Email, SMS, and WhatsApp campaigns typically require administrators to configure a specific content template or use campaign rules to select different templates. For organizations managing many content variants, this can result in additional rules or separate campaigns simply to deliver different content to different contacts.
With this enhancement, campaign administrators will be able to specify a contact list column that determines which content template to use for each contact. This column will contain the ID of the template to be used. Genesys Cloud will dynamically use the specified template at runtime, allowing a single campaign to deliver multiple content variants across Email, SMS, and WhatsApp.
This enhancement will simplify campaign administration, reduce the need to create multiple campaigns or complex rule sets, and make it significantly easier to scale personalized outbound engagement across large contact lists and template libraries.
We know this capability will address an important operational challenge for customers managing sophisticated digital outreach. Stay tuned for the GA date as we progress through our final testing and release prep processes!
Thanks!
#DigitalChannels#Outbound------------------------------
Marudhu Pandian
Genesys Cloud - Digital - Product Management
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