PureCloud provides follows a continuous delivery approach with a single release that is delivered to all customers. Please see
https://help.mypurecloud.com/faq/can-opt-update/ for further information.
When new capabilities are delivered it is possible that they may not be available to specific customers due to licensing or permissions. For example in the latest Q&A Show we discussed WhatsApp. This requires PureCloud 3 licensing and would also need to be configured for it to be available.
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Don Huovinen
Genesys - Employees
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