Bob,
The routing of Salesforce Objects using Genesys Cloud as the routing engine is covered here: https://help.mypurecloud.com/articles/about-routing-salesforce-emails-in-purecloud-for-salesforce/
It's worth noting that while the documentation refers to "emails", that's because that is the conversation type that the integration uses within Genesys Cloud as the vehicle to perform the routing. In theory, any Salesforce object could be routed using either the process builder or APEX SDK approaches described in this documentation.
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Richard Schott
Genesys - Employees
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