In terms of reporting, in Genesys Cloud, go to Performance>Content search.
Content search is at the bottom of the list in the performance tab.

From here, you can select filters etc, and columns such as topics.

Theres also a download button to export to excel.

As for phrases etc, we have stuck with the default.
We have added some through that refer to specific people i.e. if the CEO's name is mentioned, as this would be something that might be a signal that the customer is unhappy.
Also mentions of legal action/lawyers etc.
Hope this helps.
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Glen Tylee
Fonterra
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