Genesys Cloud - Main

In this video, @Guru Prasadh Jeevan Rao and @Santosh Bhandari discuss the new feature "Inbound messaging channel routing support in Apple Messages for Business"

Administrators and contact center managers can now enable the Apple Messages for Business integration to route inbound customer messages directly into Genesys Cloud. With this release, Apple Messages for Business becomes a native digital channel, allowing organizations to manage Apple-originated conversations alongside their other digital channels. This enhancement gives customers access to rich conversational features and entry points available through Apple Messages for Business, while providing administrators with the ability to monitor, route, and manage these interactions using standard Genesys Cloud tools. This features was previously released in all other commercial regions.

Release notes: https://help.mypurecloud.com/releasenote/december-15-2025/

#TAMStudios #FeatureReviews #Apple