I'm new to the SMS channel and am doing work to prepare to begin using it later this year. One component I'm trying to wrap my head around is how specifically opt out handling works. I've had a few conversations with Genesys and looked through the resource center, but am still unclear. I'm hopeful that someone with more experience here can help clarify some things. I have these questions both for texts received by a 10 digit number as well as a short code, in case they are handled differently.
Here's my general understanding of three major legs in opting out.
1) Customer sends an opt out keyword.
2) Customer gets the opt out response. Where is the opt out response sent from?
I've heard that it is generated on the carrier end. I've also heard that it should be built into the architect flow. The resource center says that the response is automatically sent by Genesys Cloud (
SMS opt-out keywords - Genesys Cloud Resource Center) but not how/from where.
3) Customer should not receive any additional texts. Are there mechanisms behind the scenes that do this, or do we take steps to discontinue the sending of texts?
I've heard that for short codes, texts are blocked at the carrier level (so if one attempted to send a text, it would not go through.) I've heard that the onus is on the owner of the sending number to ensure no further texts are sent, for example by loading it to a DNC list, etc.
Additionally, we will be maintaining SMS consent in a database outside of Genesys Cloud, and so when a customer sends an opt out response, I want to be able to update that database. A once nightly file would suffice. One initial thought I had was doing a keyword search, assigning a wrap code, and then using an API to create a file looking for that wrap code (modeling off of a somewhat similar process we use with inbound voice interactions). However, I'm really interested in how others are accomplishing this. The information I would want to extract is the date/time of the opt out message and the customer phone number
Thank you!
#DigitalChannels#Routing (ACD/IVR)
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Emily Kammerer
Ascendium Education Solutions, Inc.
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