Hi Phillip,
I will share my experience, it is not much really, we enable a WhatsApp in our organization just to test a simple bot flow (100% using Genesys Cloud native tools). So far, with WhatsApp you coud offer a menu to the customer then route the conversation to a queue or call a data action and do other actions. I have not tested with other social media channels like twitter or facebook yet.
Regards,
SG
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Saugort Garcia
Interacciones Inteligentes S.A.
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